For decades, Tinder had been founded as an online dating app with a stereotype for locating one-night appears and contacts with pros. This standing presented harder to Wunderman Thompson Thailand for getting new users in Thailand.
Exploration in Thailand revealed that Gen Z is the most likely collection to quit the Tinder software within 1 week for definitely not looking to be involved in hookup society. On the flip side, but some other Gen Z users which remained furthermore demonstrated the very best involvement in utilizing the application for non-dating or non-sexual uses 
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With these information, Tinder should transform the sense and placing into the Thai Gen Z – as a social software that offers more worthiness beyond simply internet dating and starting up.
For your earning pitch of redefining Tinder, Wunderman Thompson Thailand dug deep in to the Gen Z’s user reports. Whatever discovered was that your band of customers was actually eager towards unearthing platonic relationships through the app, not only the stereotypical relatives with features.
One user authored on the member profile that this hoe wanted an “HR pal” inside her tasks research. [Read more...]