Done right, it can drive traffic to your website, increase your sales, establish you as an authority in your industry and also help you to reach new markets. Unfortunately, many small businesses are yet to wake up to the benefits of this tool. Valid reasons range from lack of time for writing the blog posts to a lack of ideas for quality posts.
Media Temple
Their business blog covers how to generate leads, successfully send cold emails, and the occasional deep dive on content marketing. Recent posts have been on topics like improving your email deliverability and how to land quality guest posts. They produce three distinct business blogs on marketing, sales, and customer success.
Internal Blogs
By running live streaming events and posting stories, you can provide customers with an in-depth look at your company and create another way to connect with them. Here are four key guidelines for utilizing stories and live streaming features on your business’s social media platforms. A business blog is one of the most cost-effective and easiest ways to promote your business.
A blog with small business news and tips that is crowd-curated. The community votes on member-submitted tips, advice and information, advancing the most popular (and what’s considered by the community to be most useful) posts to the home page.
Their business blog teaches many skills necessary to succeed in online sales. FounderU has published a slew of articles on growth strategies, product design, email marketing, social media marketing, and more.
- Blogging also helps you get discovered via social media.
- Copyblogger started in 2006, and their mission is to teach people how to create great online content.
- What started as a one person blog has turned into a digital commerce company, Rainmaker Digital.
- Quuu uses their business blog to teach people how to improve their social media and content marketing via digestible, actionable, and GIF-filled content.
Here are my top tips for writing and building a successful business blog. At my payroll and accounting software company, Patriot Software, we post approximately five times each week to update our blogs with fresh content. Our blogs tackle a variety of topics, like helping small business owners create small business growth strategies, manage payroll, understand accounting, etc. A blog increases a website’s online “footprint” while simultaneously establishing the company as a reputable source in the field. Such a reputation attracts attention from online publications and social media, exposing a business to future customers and business partners.
Buffer Socialis all about social media and online marketing, while Buffer Overflowtargets developers with relevant educational content. Typical Buffer Social posts cover case studies in design, social media marketing, and the https://businessfolks.net/ science of marketing. Posts are written from the perspective of what the company currently experiments with. Mailshake is an online tool that helps marketers generate leads, build relationships, and promote their content.
The blogs are large, publishing multiple posts per day from a large number of contributing and staff writers, with extensive coverage on every topic they choose to write about. As businessfolks.net a business owner, you may occasionally fall into a comfortable pattern posting on social media and updating your customers, but your followers want to hear even more from you.