As swiping right is just about the standard in electronic relationship, OkCupid is reinforcing its core value of ‘substance over an ad campaign to selfies that reclaims the acronym DTF. By exploring the real methods individuals become familiar with one another beyond the real, it is making a statement against hook-up culture.
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ScopeAgainst a backdrop of swipe weakness, OkCupid is reinforcing its core worth of ‘substance over selfies’ with an advertisement campaign that celebrates dating that’s predicated on significantly more than a trivial profile. [1] The brand name is reclaiming DTF – the candid acronym that is short for ‘down to screw’ – championing the truth that its users form relationships predicated on a lot more than just the physical, whether that’s by feeling out of the party flooring, or centering on their chakras.
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Bumble: safer swiping for work and play
Finding love within the internet could be tricky; 53percent of People in america whom utilize online dating sites lie to their pages, and females usually face harassment on such platforms. A safe and transparent way to meet new people through its female-first approach and verification measures, Bumble aims to give users.
Is ‘hook-up culture’ since bad as it seems?
The world-wide-web has changed intercourse beyond recognition, but whether this modification is actually for the greater or worse continues to be available to conversation. We sit back with Lisa Wade, connect teacher of sociology and composer of United states Hookup, to explore the behaviours attached with hook-up tradition.
Tinder television: swiping being a spectator sport
Tinder is becoming similar to contemporary relationship, and its particular brand new application for Apple TV is enabling individuals to conduct their love life in full view of relatives and buddies into the family room. But will individuals really utilize it to start out a potential relationship that is new or perhaps for a little bit of peoples screen shopping?
Just Just Exactly What employs Tinder?
Tech can’t modification the real means we love (yet), nonetheless it changed just how we date. Globally, 91 million individuals utilize dating apps, with Tinder boasting 50 million users. But swiping is actually boring. Therefore what’s filling the gaps available in the market? And exactly how do people desire to find love in 2015 and past?
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