This dating that is french allows you to deliver Spotify tracks to strangers

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The dating that is location-based Happn has launched a unique function which allows users to deliver full-length Spotify tracks one to the other. Happn users can stream the tracks straight through the software and show their favorite Spotify songs entirely on their dating pages, although the French startup says it offers no intends to make use of that information to influence matchmaking. Users that are maybe not Spotify users can just receive and send 30-second videos of tracks.

Happn announced the functionality that is new a press seminar Thursday night in Paris, where CEO and Founder Didier Rappaport described it as an all natural expansion of this company’s matchmaking philosophy. “Music, since possibly the start of the globe, was an exceptional method of expressing emotion,” Rappaport stated in an meeting after today’s statement. “And conference individuals can certainly be an exceptional feeling.”

Happn, that will be available on iOS and Android os, is much like a far more intimate (and some would say more stalker-friendly) version of Tinder. The software utilizes location information to get in touch individuals who cross paths with each other, and shows both the location and date where they intersected, in just a radius of approximately 250 meters. Like Tinder, users can simply talk they cross paths with, how many times they’ve intersected, and a more precise indication of their location — from 250 meters up to 100 kilometers if they like one another, but unlike its US rival, Happn keeps a running display of everyone. That may produce for a few situations that are uncomfortable. Make use of the application for a couple of weeks and it becomes an easy task to determine that the lady you have crossed paths with pinkcupid usa 47 times probably lives or works on your own block.

The app has attracted 4 million members, up from 1 million in December 2014 since launching early last year. It really is available much more than 20 major metropolitan areas (it established in ny in September), additionally the company intends to expand to brand brand brand new areas into the months that are coming. The application is free to install and make use of, though men need to spend to deliver “charms” (roughly the same as a Facebook poke) — 10 charms for $1.99, or 250 for $29.99.

“Love is much more complex than that.”

Happn’s Spotify function is component of a API integration, and never a partnership or agreement that is commercial. However the music company that is streaming made techniques to grow beyond its conventional desktop and mobile platforms. Final thirty days, Spotify finalized a multi-year deal to create its music to Starbucks coffee stores, and it also hit an identical partnerships with Uber year that is late last. In April, the business announced a “Playlist Targeting” system which allows brands to utilize listener information to a target certain demographics.

For Happn, the Spotify integration could possibly be regarded as an endeavor to help keep rate with Tinder. By having a believed 50 million active users, Tinder’s account nevertheless dwarfs Happn’s, and contains additionally added brand brand brand brand new features atop its standard swipe-left-and-right binary. This past year, it established A snapchat-like function called “Moments,” that allows users to fairly share pictures that expire after a day, plus in April it included Instagram integration on individual pages. And though you can find dating apps that match users according to their music passions, Happn claims no interest is had by it in utilizing algorithms for connecting singles.

“We are going to never ever do matchmaking because somebody likes the music that is same that’s generally not very our concept,” Rappaport stated. “Love is a lot more complex than that.”